Little Creatures, once a regular on my “must have” lists, is set to join the Japanese power-house Lion in a move fully backed by Little Creatures’ themselves.
The West Australian company is currently valued at $380 million dollars and the Japanese owned Lion has agreed to operate the brand as “distinct and individual”, keeping the popular Little Creatures’ Brewery alive and operating out of Fremantle.
I really hope that this does not change the flavour or ingredient profile of Little Creatures’ beers too greatly, although I must admit of recent times they are not the same Little Creatures’ of a few years ago – my guess financially they could not sustain the old profiles, perhaps this is the reason for the backing of the take over?
Parts of this article have been sourced from Sydney Morning Herald – http://www.smh.com.au/business/little-creatures-backs-full-japanese-takeover-bid-20120618-20j2b.html
Image credits: Sydney Morning Herald
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