ARVO 51 Voted Australia’s Perfect Lager

Posted on Oct 5, 2012 by Nathan

MEDIA RELEASE:

Australian beer drinkers have cast their vote and Casella is excited to officially announce the country’s first crowd-sourced beer, ARVO 51. Coined ‘Australia’s Perfect Lager’, ARVO 51 will now be a permanent fixture in Casella’s portfolio and will be available at all good liquor retailers from November 1.

Showing that the national palate prefers a lager with a crisp, refreshing taste and subtle hoppy characters, ARVO 51 has been voted the nations favourite, ahead of close runner up, ARVO 34, with its spicy, hop-driven flavour.

The journey of Australia’s Perfect Lager began in April this year with Casella’s ‘Perfect Lager Project’ – a mission to discover what flavour profiles appealed the most to beer drinkers in order to help brew a lager Australians would love.

An innovative iPhone app collated feedback from over 3,000 beer lovers across the country; however public opinion was split, resulting in Casella launching two ARVO lagers, each with a different flavour profile. In June, Casella then called upon Australians to sample the brews and decide which brew should make the final cut via voting at www.arvobeer.com, with almost 6,000 Australians going online to make their choice.

Casella Managing Director, John Casella, said, “With the help of almost nine thousand Australians who were with us from the very beginning, we are delighted to announce ARVO 51 as Casella’s first official lager and the nation’s first crowd-sourced beer, created for Australians by Australians.

“The consumers spoke, we brewed and together we created the perfect lager for Australians. This is one beer we can all be proud to call our own.”

Famous for its success in the wine industry, Casella decided to diversify into the beer category late in 2010. Since that time, the family owned business has invested in building a state-of-the-art brewery in Yenda, NSW.

The Casella brewery was designed, engineered and built by Krones, a German company known for building some of the best breweries around the world and in Australia.

“We plan to grow our beer portfolio significantly so it was important for us to invest in the best resources and team available, to help drive innovation” said John Casella.

ARVO will be available nationally from November 1 from all leading liquor retail outlets at an RRP of $18.99 (six-pack) and $49.99 (case).

Editorial note: I voted for Arvo 34 and I hope that we get to see it on the shelves eventually as I personally much preferred the spice and hop-driven profile it presented.

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