Australia’s first crowd-sourced lager, ARVO, will be the brainchild of thousands when it goes on sale in late September, but for now the country stands divided. Australians have just seven days left to sample and vote for which of the final brews, ARVO 34 or ARVO 51, will be crowned Australia’s perfect lager.
It all started in April this year when Casella created the ‘Perfect Lager Project’ – a mission to discover what flavour profiles appealed the most to beer drinkers in order to help brew a lager Australians would love.
An innovative iPhone app collated feedback from across the country, however public opinion was split, resulting in Casella launching two ARVO lagers, each with a different flavour profile.
Casella has called on the Australian public to decide which brew should make the final cut.
Managing Director of Casella, John Casella, said, “The genuine interest Australians have expressed in our product development has been overwhelming. Aussies know beer and they know what they like, so it’s great to have them on board to help make our first brew that we can all be proud of.”
Mr Casella said with only 6% between the two brews it was great to see solid support behind each of them and wanted to thank the 3,000 Australians who have already voted.
ARVO 51 has a slight lead at the moment but it’s not beyond the reach of ARVO 34. I’m very intrigued to see the final outcome – everyone has their preference.
Famous for its success in the wine industry, Casella decided to diversify into the beer category late in 2010. Since that time, the family owned business has invested in building a state-of-the-art brewery in Yenda, NSW.
Six-packs of ARVO (RRP $18) come with three bottles of each lager. Australians can vote for their favourite online at www.arvobeer.com until August 20th.
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